Mapping out the Competition: Using Mind Maps for Competitive Intelligence

In today's cutthroat business world, conducting competitive intelligence analysis is a must-have for many organizations. However, gathering and managing all the information required to do this can be complex and time consuming—unless you have the right tools.

In this webinar, you’ll discover how to use mind mapping techniques and diagramming to execute competitive intelligence tasks. You’ll learn how the visual, structured approach of mind mapping allows you to perform these activities in a more efficient, collaborative way to help you achieve better results.

Using visual examples, you’ll learn how mind mapping enables you to:

  • Set up a complete framework for your competitive intelligence program that’s fully customizable to your unique business needs.
  • Collect, analyze, and structure data in a way that’s easy to understand and build out as you go.
  • Create diagrams for business and competitive analysis that can be enhanced with data and external sources to provide important context.
  • Easily share maps with others, allowing for collaboration during the process and the ability to present your results to key decision makers.
PRESENTER: Joel Averheim, Manager Training and Services, EMEA
DURATION: 1 hour

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